SEO / AEO / GEO
Get Found — On Google, AI Search, and Everywhere In Between
Search has changed. It’s not just about Google rankings anymore. People are getting answers from AI tools, voice assistants, and generative search. We help your business show up in all of them.
THE PROBLEM
Ranking on Google Is No Longer Enough
Most businesses know they need to rank on Google. What a lot of them don’t realize is that traditional SEO alone isn’t enough anymore.
A growing number of people never click a search result at all. They ask ChatGPT. They use voice search. They get a summary from Google’s AI Overviews and move on. If your business isn’t showing up in those answers — not just on page one of a traditional search — you’re invisible to a bigger and bigger share of your potential customers.
WHAT WE DELIVER
What's Included in Your Search Strategy
Three kinds of search visibility, treated as one connected strategy.
OUR PROCESS
How We Work
Audit, prioritise, implement, measure — in that order.
01
Audit
A full picture of where your site stands right now: rankings, technical health, content gaps, and visibility in AI search.
04
Monitoring and reporting
Tracking your rankings, traffic, and AI search visibility over time, with regular updates.
02
Strategy
A clear roadmap covering keywords, content improvements, and technical fixes, in priority order.
03
Implementation
We make the changes, update the content, and fix what needs fixing.
WHY HB GLOBAL
Search Intent Changes With the Map
Search intent varies by region and language in ways that matter more than most agencies acknowledge. Someone searching for “digital marketing agency” in Dubai is thinking about different things than someone searching the same term in London. With team members across five countries, we understand those nuances and build strategies around them — especially as AI search becomes more location-aware and personalized.
USA · UK · UAE · PORTUGAL · PAKISTAN
FAQ
Questions We Get Asked
Still not sure about something? Ask us directly — we’ll give you a straight answer.
What's the actual difference between SEO, AEO, and GEO?
SEO gets you found on traditional search engines like Google. AEO gets you featured in direct-answer results — think voice search and featured snippets. GEO is about being cited accurately when AI tools like ChatGPT generate answers for users. We treat all three as one connected strategy because they are.
How long does SEO take to work?
Honestly — months, not days. Most businesses start seeing meaningful movement at the 3 to 6 month mark. It’s not the fastest channel, but the results compound over time in a way that paid ads don’t. We’ll be upfront about this from day one.
Is AEO and GEO actually necessary right now?
Yes — and the window to get ahead of competitors on this is closing. The businesses optimizing for AI search now will have a significant head start over the ones who wait until it’s obvious everyone else is doing it.
Don't Just Rank. Be the Answer.
Let’s get your business visible across every place people are searching today.